What is the most important keyword on a Marketing Manager resume?

The specific marketing-stack tool the company uses — HubSpot, Marketo, Pardot, Salesforce Marketing Cloud. JDs name one explicitly; matching it boosts ATS score by 15–20 points. List your 2–3 strongest stack tools in your top skills row.

How do I quantify Marketing Manager impact for ATS + recruiters?

Pair every bullet with a number: pipeline generated, CAC, ROAS, LTV:CAC ratio, MQL/SQL counts, or revenue attributed. "Drove $2.4M qualified pipeline at $186 CAC across 14 campaigns" out-performs "Managed marketing campaigns" by every measure (ATS keyword density + recruiter conversion).

Should a Marketing Manager resume include creative samples or links?

Yes — include 1–2 portfolio links (Notion, personal site, or LinkedIn campaign showcase) in your contact line. The links don't feed ATS scoring, but recruiters reaching out cold use them as a first-pass filter before scheduling phone screens.

Optimize your Marketing Manager resume. In 60 seconds. Free.