What is the most important thing to put on a Sales Representative resume?

Your quota attainment percentage and dollar amount, both quantified, for the last 2–3 years. "117% of $1.4M quota in FY24, top 8% of 240-rep team" beats every other line on the page. Recruiters scan for this number first; missing it auto-deprioritizes your resume.

Should a Sales Rep resume include CRM-stack keywords?

Yes — name every CRM and sales tool you've used (Salesforce, HubSpot, Outreach, Salesloft, Gong, ZoomInfo). JDs filter heavily on stack match. Listing 4–6 tools you're fluent in lifts ATS scores by 10–15 points for AE/SDR roles where tool migration is a real cost concern.

How do I tailor a sales resume for SDR vs. AE vs. AM transitions?

SDR: emphasize outbound volume, response rates, meeting-booked counts. AE: emphasize quota attainment, deal sizes, sales-cycle length, win rates. AM: emphasize NRR, GRR, upsell/expansion revenue, customer count. Each role screens on different KPIs; tune the headline metrics accordingly.

Optimize your Sales Representative resume. In 60 seconds. Free.